I learned in college that branding is an extensive process that necessitates careful research, conceptualization, and exploration. Then, out in the real world, I found that sometimes your client will just crowdsource a bunch of names and hope the one they like isn't trademarked!
Regardless of how a brand name may be decided, it is always important to iterate — both conceptually and visually. Here is a look at some of my logo iterations.
Production: Paper, pencils, and Illustrator